The Story
Media entrepreneur Anthony Hayward realized 3 years ago there was a lack of innovation in men’s cufflinks. In comparison to the luxury watch sector, which is rich in new designs and mechanisms, Hayward saw few mens cufflinks on the market that were different. He saw the majority of the products were simply variations of a couple of basic mechanisms that in his view did not look special and did not complement the wearing of a really nice shirt and watch.
The Inspiration
Hayward decided to change that, set up a young talented design team in London and challenged them to completely reinvent how men’s cufflinks attach a French cuff shirt. The goal was for designer cufflinks that would be unique innovative, stunning, masculine for people that appreciate both exceptional quality and something different.
Brand Ethos
ARMREVOLUTION cufflinks are for people that appreciate what true luxury used to be: exceptional quality, truly unique design, stunning presentation, & obsessive attention to detail. Every pair of ARMREVOLUTION cufflinks is engraved with its own serial number which once registered gives membership to the brand.